Less Theory. More Results.
Because you and your team needs traction, not more training theories.
Over the course of my career, I have gone through countless LMS-based sales trainings. To be honest, very few truly held my attention. More often than not. I let the lessons run in the background while I focused on my actual work. Not because I did not care, but because the content failed to earn my focus. There was too much talk and not enough depth. Most were just familiar ideas, dragged out and repackaged as something new. It left me frustrated. Sometimes even discouraged.
I want to be clear. I am not here to discredit LMS platforms. There are definitely some great programs that deliver real value. But the challenge I keep hearing is: How do you find the good ones? When the market is flooded with options, the search becomes overwhelming. For many, it ends in disappointment, fatigue, or worse, wasted time and lost momentum. And that is the real issue. Because when you are trying to grow, the last thing you need is to feel like you are just spinning your wheels.
That’s exactly why I founded The AnchorsÂ
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To offer a real alternative. Because if we are honest, the wheel is not being reinvented. Not in sales. Not in leadership. And certainly not in the way most training is done. What truly moves people forward is not another shiny framework. It is small, focused improvements. Built on what worked. Fixed where it didn’t. Done consistently and with intention. It is not more theory we need. It is clarity. Relevance. Precision.
Why The Anchors works when so much else doesn’t
1. High dropout rates in LMS
Studies show that LMS often experience dropout rates between 70% - 90% within the first three months. In Europe and the Middle East, around 50% of participants quit within the first month alone. Common reasons include boredom, lack of practical relevance, the feeling of going in circles and above all, time pressure. Many sellers see extensive training, even in short video lessons, as a burden rather than a help. (Source: Brandon Hall Group, 2023 Study on Learning Transfer; LinkedIn Learning Report, 2022)
  ⚓️ The Anchors tackles this head-on: Short, hands-on sprints keep you and your team motivated and focused. This prevents frustration and dropouts, ensuring that learning actually sticks and gets applied in daily work. Flexibly tailored to your situation and schedule.
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2. Time is tight and too much theory slows down learningÂ
Many LMS courses are heavily theoretical and offer little interaction. Content is often delivered in long monologues without actively involving participants. Learning remains abstract and lacks practical connection. Most users report that after a short while, they see little real progress. Research shows that time constraints are one of the main reasons for dropout and low effectiveness in LMS.
  ⚓️ The Anchors offers a clear alternative: Our trainings and coachings are interactive, practice-oriented and provide immediate feedback. Learning becomes engaging, clear and above all applicable. All in compact, focused sprints that fit perfectly into the busy schedules of sales teams.
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3. Theory stays theory when there’s no link to real-world action
Most sales LMS explain what to do and how to do it but not why it works or how the customer actually thinks and feels. Without this deeper understanding, it's hard to break old habits and apply new techniques effectively. Studies show that only 21% of learners apply what they learn from training in their daily work. (Quelle: Brandon Hall Group, 2023). Why? Because the knowledge stays abstract, there's no mental anchor to drive real behavioral change.
  ⚓️ The Anchors goes deeper: All trainings and coachings are built on psychology and real customer behavior. We teach how the customer’s brain works and why that knowledge leads to real, lasting change. You don’t just remember what you learned you apply it, live it and extend it across everything you do.
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4. Going it alone? Often fails in reality
LMS rely heavily on self-motivation. But studies show that over 79% of participants struggle to apply what they’ve learned without support. Content is often abstract and overly theoretical to explain methods. When customers respond differently than expected, the crucial context is missing and that blocks real-world application. Without interaction, feedback, or motivation, many sellers, even with the best intentions quickly slip back into old habits.
  ⚓️ The Anchors delivers exactly what’s missing: real motivation through interaction, fast implementation in small, achievable sprints and most importantly, we work with your real-life examples, tailored specifically to you and your situation, rather than theoretical or industry-standard cases.
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5. One-size-fits-all doesn’t work. It serves the system, not the sellerÂ
Most LMS programs are designed around company goals and not the real-life challenges of sales teams. They focus on what should be said, not on what actually happens in conversations. The result? Sellers feel disconnected. While managers want process and structure, reps need flexible tools that work under pressure, with real customers and real objections.
  ⚓️ The Anchors flips the script: It built with sellers, not just for them. All sessions tackle your real cases, live objections and messy realities not just polished company messaging. That’s how training creates buy-in, not burnout and how you or sales teams actually grow.
