Uncovering customer pain points ultimately affects your sales results. On the one hand, they are the key to why a customer needs to negotiate with you. On the other hand, the same pain points are the reason why many sales discussions are not successful.

Imagine you are in pain and you don't know wh...

In our digitally-optimized society, quantity has replaced quality. Numbers of visitors, likes, dislikes and shares are the KPIs that matter today. Content has been pushed into the background. What does that mean for our work selves?

YouTube, Facebook, TikTok, Instagram, Twitter and countless other ...

In a world buzzing with notifications, deadlines, and endless possibilities, it’s easy to feel like doing everything at once is the only way to keep up. The idea of tackling multiple tasks simultaneously can seem like a ticket to getting ahead. But here’s the truth: multitasking is an illusion. It o...

We all know this phenomenon but often we don't understand it. Prospects leave their contact details and the consent to be contacted before downloading a special PDF or eBook created for a very specific problem. However, these so called "hot leads" react very cautiously or not at all to the contact a...

Finding new customers is critical to the success of any startup. In the early stages, when resources are limited and every dollar counts, it's natural for founders to prioritize their product development and sales efforts. However, relying on old strategies and solely focusing on the product can hin...

Mark, a friend from High school, called me a couple of months ago and asked for help. ”It happened to me again”, he said, ”and I don’t know why!”. Mark was in the middle of negotiating with a potential new customer. The discovery call and demo went well, both parties generated great results in the w...